The Toyota Land Cruiser has earned a reputation as one of the most iconic off-road vehicles in the world.
After decades of dominance in rugged terrains, the 2024 model marks a bold return to its roots, merging traditional off-road resilience with modern features and technology.
Available in various markets towards the end of 2024, the new Land Cruiser promises to deliver unmatched off-road capabilities while also serving as a high-end status symbol.
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Toyota Land Cruiser Pricing and Variants
The Toyota Land Cruiser (2024) starts at a price of €67,990 (INR 60,00,000 / USD 73,500) in Germany, with higher-end variants reaching prices upwards of €89,800 (INR 81,00,000 / USD 104,000).
In India, the price is expected to be around INR 85,00,000 (USD 104,000) for the base model. While this may seem steep, it’s positioned as a premium off-roader, competing against the likes of the Mercedes-Benz G-Class and Land Rover Defender.
| Variant | Price (in INR) | Price (in USD) |
| Base Model | ₹60,00,000 | $73,500 |
| Invincible | ₹81,00,000 | $104,000 |
| Premium Edition | ₹85,00,000 | $110,000 |
Powertrain and Performance
Under the hood, the Land Cruiser comes equipped with a 2.8-liter four-cylinder diesel engine that produces 205 hp (151 kW) and 500 Nm of torque, delivered through an eight-speed automatic transmission. This setup allows the vehicle to tow up to 3500 kg (7,700 lbs), making it ideal for heavy-duty work and long trips.
For those looking for a bit more technology under the bonnet, a mild hybrid version will be launched in 2025, with an enhanced 48V electrical system to provide a smoother ride and better fuel efficiency. This hybrid option is designed to reduce the vehicle’s carbon footprint without compromising its off-road performance.
The Land Cruiser’s drivetrain features permanent all-wheel drive and a sophisticated multi-terrain select system. This allows drivers to adjust the car’s settings according to varying terrains such as mud, snow, or sand, ensuring optimal traction and handling.
Exterior Design
One of the key design highlights of the 2024 Toyota Land Cruiser is its adherence to its rugged heritage. The Land Cruiser has always been known for its angular, boxy shape, and the new model continues that tradition. The vehicle measures 4.93 meters in length, 1.98 meters in width, and 1.94 meters in height, with a wheelbase of 2.85 meters. Its exterior features short overhangs and easily replaceable parts, ensuring it can withstand the harshest conditions.
Toyota offers two headlight designs—round and square—adding a touch of customization to the traditional look. This attention to detail ensures that the Land Cruiser not only performs well but also stands out as a stylish off-roader.
Land Cruiser Interior
Inside, the Toyota Land Cruiser 2024 is functional, yet surprisingly comfortable. The digital cockpit features a 12.3-inch screen, while a central touchscreen (8 or 12.3 inches) is used for the infotainment system. Toyota offers both five- and seven-seat configurations, with the latter providing ample space for larger families or groups. The cabin is designed for long-distance comfort, with heated and ventilated seats, along with a mix of durable and luxurious materials.
Toyota has incorporated a user-friendly control system, with easy-to-use physical buttons and switches for essential features. The large windows and high seating position enhance visibility, allowing the driver to feel more in control, even in the toughest terrains.
Off-Road Capabilities
The Land Cruiser’s true strength lies in its off-road abilities. Toyota has refined the suspension system to improve stability and comfort, particularly when driving on uneven surfaces. A notable feature is the decoupling front stabilizer, which allows for better wheel articulation in difficult terrain. The multi-terrain monitor provides real-time feedback, offering views under the vehicle and around it, ensuring the driver can navigate through rocks and obstacles with ease.
For those looking for the ultimate off-road experience, the Toyota Land Cruiser includes a crawl mode, which automatically controls the vehicle’s speed on steep inclines or uneven surfaces. This feature, coupled with the locking differentials and adjustable suspension, makes the Land Cruiser a beast in challenging environments like the Atlas Mountains of Morocco, where it is regularly tested.
Safety and Assistance Systems
In terms of safety, the Toyota Land Cruiser (2024) offers a comprehensive suite of features. The T-Mate package includes the Toyota Safety Sense system, which incorporates adaptive cruise control, lane-keeping assistance, traffic sign recognition, and collision warning systems. The inclusion of all-round cameras also provides a 360-degree view of the immediate surroundings, making it easier for drivers to navigate tricky terrain.
Additionally, the new Land Cruiser is built on the GA-F platform, which includes electric power steering, enhancing both comfort and precision. This modern technology combined with traditional off-road hardware makes the Land Cruiser an ideal choice for both urban and off-road driving.
New Land Cruiser Competitors
The Toyota Land Cruiser faces stiff competition in the off-road luxury SUV market. Rivals such as the Land Rover Defender, Mercedes G-Class, and Ineos Grenadier all offer rugged performance with a touch of luxury. However, the Land Cruiser’s price point sets it apart, making it a more affordable alternative for buyers looking for off-road capability without the ultra-premium price tag associated with its competitors.
For instance, while the Mercedes G-Class starts at over €100,000 (INR 90,00,000 / USD 110,000), the Toyota Land Cruiser provides similar off-road capabilities at a significantly lower price, making it an attractive option for buyers looking for value without compromising on performance.
Final Thoughts on the Toyota Land Cruiser 2024
The Toyota Land Cruiser (2024) is a true evolution of a classic off-roader. It retains the rugged charm of its predecessors while incorporating modern technology and safety features. Whether you’re looking for an adventure vehicle that can handle the harshest terrains or a luxurious status symbol, the new Land Cruiser is designed to meet the needs of a diverse set of buyers. With its price range and versatility, it’s clear that Toyota is set to continue its dominance in the off-road SUV segment for years to come.
